The End of the Social Web

Vayner Media is a major ad agency known for inventing social marketing/nBeing a content creator on social media is an unstable way to earn a living/nOther career paths, like fighting or selling products, offer more stability than being a YouTuber/nAd agencies play a central role in the revenue generation of platforms like Facebook and TikTok/nGary Vee believes that attention is the most important metric for success/nNFTs are not compelling and are considered worse than physical collectibles/nGary Vee encourages going where the attention is for monetization and dismisses concerns about sustainability