Beware the MBA Trap: Focus on User Needs

Buying a company based solely on financial metrics like EBITDA can be misleading. The rationale for cross-selling services between Uber and Expedia hinges on their vast user bases. However, understanding user behavior is critical; Uber users prioritize quick transportation without distractions, not hotel bookings. An MBA approach might overlook this by simplifying the relationship due to both companies being in the travel sector. A product-driven perspective emphasizes addressing real user needs over theoretical financial synergies, revealing potential pitfalls in such strategic thinking.