This Single Skill Will Set You Up For Life (Ignore Everything Else)
The Koe Cast
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APAG Writing Framework: Engaging and Persuasive Communication
The key insights from this snip are: 1. Understand and use writing frameworks like PAS or PASO to improve your writing. 2. The APAG writing framework focuses on attention, perspective, advantage, and gamification. 3. A good writing framework introduces or implies a problem, exposes the potential sequence of events, creates an information gap, and delivers on promises through personal experiences. 4. The framework also includes offering step-by-step advice and clear call to action for effective communication in newsletters, podcasts, or YouTube scripts.
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