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Bonus: Eric Snowden, Head of Adobe Design, on AI + Design

Design Better

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Creative Control in AI Design

The integration of AI in design processes aims to speed up ideation processes, but traditional tools like Photoshop remain crucial in the final stages, showing the importance of giving users creative control over the outcome. While AI is proficient in creating generically beautiful outcomes, it still lacks the ability to translate specific, personally envisioned ideas into reality. Adobe's focus is on empowering users to express themselves with precision and professionalism, ensuring that users remain in control of the creative decisions throughout the process.

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