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#171 Molly Dwyer on the Other Side of the Internet

The Cognitive Crucible

NOTE

Transition in National Security Community and Challenges of Educating Customers

Transitioning from the war on terror mindset to great power competition is happening in the United States' national security community. The challenge is educating customers that PII and OSINT goes beyond just social media. It involves asking broader strategic questions and fitting the tool into existing reporting structures. There is top-down pressure to innovate, but a missing middle in changing requirements and incentivizing new approaches. Successful customer use cases occur when there is a willingness to discuss how the tool fits into workflow and set requirements based on research and web traffic angles.

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