48sec snip

Rethinking Wellness cover image

Why the Gut-Health Trend Is Mostly Empty Hype with Timothy Caulfield

Rethinking Wellness

NOTE

Belief Enhances Perception

Patients experience a significantly amplified placebo effect when they believe a treatment is personalized, despite receiving the same standard protocol as a control group. This observation highlights the power of belief and perception in healthcare, suggesting that perceived personalization can lead to positive outcomes even in the absence of substantial evidence for the effectiveness of certain treatments, particularly in gut health approaches.

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