Consumerization of Enterprise Software

The insight highlights the pioneering approach of Yammer in applying the concepts of a product hook and distribution trick in the enterprise software space before platforms like GitHub and Slack existed. The company took a bottoms-up approach where the product played a crucial role in selling, preceding the trend of several bottoms-up sales motion companies. Yammer's innovative approach led to the emergence of the 'consumerization of the enterprise' trend. The belief that enterprise software should not differ from consumer software challenged the traditional view prevalent in the early to mid-2000s when enterprise and consumer software were considered distinct due to installation processes.