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The Most Valuable Risk For Investors
Investors are often thinking about your company a broken down by a few categories of risk. Will the market want this product? Are they emotionally tied to to solving the problem? Another type of risk is business model risk. If you can convince me of the potential for market pull, i'm willing to forego my concerns for risk on almost all these other ones. I believe that where the customer demand is you will be able to solve the rest of the problems. But if it doesn't work then we're not going to invest in it.