The Smart Passive Income Online Business and Blogging Podcast cover image

SPI 793: A Personal Brand Masterclass with Rory Vaden

The Smart Passive Income Online Business and Blogging Podcast

ADVICE

Focus on Depth, Not Width

  • Instead of focusing on the width of reach, focus on the depth of impact.
  • New creators often make the mistake of prioritizing broad reach over deep engagement.
  • Monetization and faster growth come from serving a smaller audience in a deeper, more meaningful way.
  • Going deep builds trust and fosters stronger relationships, leading to less resistance and greater profitability.
  • While reach is important, depth of impact is where true value and success lie.
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