Instead of focusing on the width of reach, focus on the depth of impact.
New creators often make the mistake of prioritizing broad reach over deep engagement.
Monetization and faster growth come from serving a smaller audience in a deeper, more meaningful way.
Going deep builds trust and fosters stronger relationships, leading to less resistance and greater profitability.
While reach is important, depth of impact is where true value and success lie.
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Episode notes
#793 Too many people focus on hacking algorithms and miss the most important element of growing their audience. More than anything, we need to work toward building trust! Tune in because this absolute masterclass with Rory Vaden will be an episode that we refer listeners to whenever we discuss branding from now on! Rory has not only helped me find clarity around my mission, but he has also been instrumental in the careers of people such as Lewis Howes, Ed Mylett, and Amy Porterfield. This session will help you find your uniqueness and teach you how to leverage it in the service of others. You'll get the shortcut to automating trust online and turning your customers into your best marketing asset. Rory shares everything from uncovering the one thing you should focus on to the specific types of content you should post for maximum growth. Don't miss this game-changing conversation! Show notes and more at SmartPassiveIncome.com/session793.