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#325 Larry Gagosian (Billionaire Art Dealer)
Founders
“We sell or else”. It’s not about art, its about commerce
The insight highlighted in this snip is that the individual described does not believe in using pretentious terms like 'gallerist' to describe the occupation of selling art. Instead, he believes in the mercantile essence of the occupation, emphasizing 'we sell or else'. This sentiment is compared to David Ogilvy's view of the advertising business, where the focus should be on selling products rather than winning awards or creating art. The emphasis on commerce over art is reiterated as a recurring theme, with critics arguing about the focus on commerce rather than art.
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