Proactive word of mouth

Chang: I know you're making more than $2 million in annual recurring revenue. And you started this is completely so low and bootstrapped. So I'm pretty excited to talk about like how you did that, because that's kind of where everybody wants to be. Chang: Referral Rock gives incentives for them to promote the product. Things like gift cards and PayPal payouts,. product giveaways, that kind of thing. What we kind of call it is like a proactive word-of-mouth.