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E072: Why You Shouldn’t Run a Sweepstakes, Holiday Season Advertising, Temu’s Earnings & More
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Capitalize on Existing Demand for Q4 Success
Successfully navigating Q4 relies on understanding that a significant portion of revenue is generated during this period, often accounting for about half of total revenue. Businesses should recognize that Q4 is heavily driven by consumer demand for gift-giving occasions like holidays, rather than attempting to create new demand. Instead of focusing solely on attracting new customers, companies must ensure their presence in the market where demand already exists, aligning their strategies to effectively meet the needs of consumers actively seeking gifts.
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