CIA Spy: "Leave The USA Before 2030!", "Why You Shouldn't Trust Your Gut!", "I Held The Nuclear Codes Around My Neck" - Andrew Bustamante
The Diary Of A CEO with Steven Bartlett
00:00
Applying Espionage Framework SADRAT to Business Sales
The Sadrat process, derived from espionage, is fundamental to the speaker's company's sales process. It stands for Spot Assess, Develop, Recruit, Analyze, and Transition. This process involves finding potential clients, selling them on the product, assessing their value as long-term customers, and managing the relationship effectively. The Assess step, often overlooked in sales, plays a crucial role in determining the client's lifetime value, including referrals and positive reviews. Ultimately, the Sadrat process is pivotal in converting human intelligence into successful sales and marketing strategies.
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