Rory Sutherland
Tetragrammaton with Rick Rubin
00:00
The Role of Technology in Creativity
Sometimes our perception of value is based on a quick, knee-jerk reaction. By changing our frame of reference, we can find different perspectives. Innovation requires convincing people to buy it. Just like Steve Jobs and Edison, who were both innovators and marketers. Marketing plays a fundamental role in garnering attention. Even solar panels, which are highly efficient, have yet to find effective sales strategies.
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