Building an audience hinges on attracting them through writing and sharing ideas. To succeed in any creative pursuit, whether writing a book or developing a product, one must start by capturing ideas in written form. Engaging with potential audiences through short posts allows creators to test and validate their ideas, shaping offerings that are genuinely desired. Nurturing this initial audience with longer content, such as newsletters, can eventually culminate in substantial creative work, like a book. Examples like 'Atomic Habits' illustrate this process, showing how successful creators leverage their audiences directly, without relying on traditional publishers or labels. Embracing social media and personal branding opens pathways to engagement, making the creator both the origin of ideas and a part of the audience itself.