** Pivot the market not the product**

It is crucial to maintain the original insight of a product and pivot the market rather than the product itself to gain a competitive advantage. By fixing the market and pivoting the product, the original insight is lost, leading to a consensus quadrant where differentiation is lacking. The key is to identify a different market or business model while preserving the technical insight underlying the product. If the core insight is found to be invalid, it is better to restart the company. The essence of a pivot lies in retaining the proprietary insight and finding the right customer for that insight without abandoning it, thus enhancing the chances of building a successful business.