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#204 Steve Jobs (Inside Steve's Brain)
Founders
Focus on Uniqueness: Do What Only You Can Do
Steve Jobs emphasized the importance of focusing on what a company does best rather than diversifying into areas where competitors can easily replicate products. He encouraged teams to envision the end goals and work backwards, advocating for a strong commitment to core competencies. Despite generating significant revenue from printers, Jobs believed that Apple's true value lay in its unparalleled ability to create exceptional computers. He drew inspiration from Edwin Land, who similarly rejected diversification, emphasizing that companies should refrain from engaging in activities that others can do, urging a complete dedication to their unique strengths.
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