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Dan Kennedy's Magnetic Marketing Podcast cover image

Strategies For Creating A Unique Selling Proposition & An Irresistible Offer

Dan Kennedy's Magnetic Marketing Podcast

NOTE

Creating Irresistible Offers

Irresistible offers are built by creating value, setting a clear price presentation, implementing urgency through deadlines, providing a clear call to action, and building up the value to make the offer appealing. These offers vary based on individual preferences, with examples like all-inclusive vacation packages being irresistible to some but not to others. A key aspect of crafting an irresistible offer is ensuring that the value provided justifies the cost and entices the customer to take action.

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