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Markets in Transition Episode 1 | Andrea Aranguren, CEO & President, Minehub Technologies
SmarterMarkets™
Champions Drive Change
Successful digitization requires internal champions who advocate for change, not only within their own companies but across the entire supply chain. The shift towards digital platforms is influenced by regulatory forces and the unsustainability of traditional methods like email. To foster change, engaging larger customers is essential since they can exert influence on their suppliers to adapt to new processes. Gaining commitment from key industry players can drive widespread adoption, making early adopters critical to commercial success.
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