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The White Castle System of Eating Houses

99% Invisible

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The Rise of Copycat Operations and the Emergence of McDonald's

Copycat operations imitating White Castle emerged, some even using the same name and architecture. White Castle faced trademark infringement issues, with the company's unique dining experience becoming commonplace due to imitators. Despite winning lawsuits, it was challenging to address all imitators. McDonald's, founded in 1940, initially copied White Castle's concepts like cleanliness and a limited menu, even using a slogan similar to White Castle's. McDonald's eventually surpassed White Castle to become synonymous with fast food.

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