Regulatory focus on AI has transitioned to addressing specific, immediate risks such as racial bias in loan assessments, gender favoritism in recruitment systems, and misidentification of people of color by facial recognition technologies. The misuse of AI in creating deepfakes has raised concerns about harassment and misinformation. Additionally, artists and content creators are facing unauthorized use of their work for training AI models, resulting in legal ambiguities over personal data usage without consent. In response, new regulations have emerged, including the EU's ban on live facial recognition for law enforcement and restrictions on predictive policing and subliminal advertising. Many countries mandate the labeling of AI-generated content, with South Korea prohibiting deepfakes targeting politicians close to elections. However, ambiguities in existing rules have led companies like Apple and Meta to withhold AI products in the EU, claiming that such uncertainty restricts access to technological advancements for European consumers.

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