Better Product cover image

Product Marketing’s Essential Purpose with Martina Lauchengco, Author of LOVED

Better Product

NOTE

Product Marketer

Product marketing is a body of work that must be done so the world can understand why your prodict matters. Curiosity and technical competence are probably the two most important words that distinguish the prototype of a product or from some one that is just purely marketing. And i think it because of my passion for product and for technology, and the ability to go deeper in those areas. It's not just like, h tell me the features so i can amplify that. It's what's the why about why this matters? Because then i might choose to do something differently or say something very specific about it.

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