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#191: Breaking down my $60,723 product launch
Creator Science
**Structuring the Launch - How He Did It **
By strategically segmenting the email list and focusing on the warmest leads, the speaker managed to generate half of their total sales from just 4% of the total list. The effort put into creating a preview video, a ConvertKit landing page, and exclusive emails for the waitlist resulted in a successful launch campaign. By nurturing the most interested leads with valuable content, the speaker achieved a high conversion rate and received positive feedback on the product, leading to continuous sales.
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