I'm still a little confused of what we're talking about when we say data I get that when we say a model so that's that's that can be thought of as a as a product but then always kind of in the vernacular of like products and services so like data as a service. There are times where data as a product is that the same thing and where does the service of performing ad hoc useful analyses that it needs a skilled analyst or a data scientist working with the stakeholder for a one-time thing do that still fit in this world or is that something separate? "It's separate" you have to think about things like like analysts consultants whatever we we create,

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