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Shireen Smith - The new rules of branding, strategy and intellectual property
Let's talk branding
Branding With Intellectual Property
i think it's time to rethink the roll of ip and brandy love at eand. intersects branding with ip. And iam setting up a course to enable other people to do that. When you choose names, colors, symbols, mascots, logos, you are actually creating intellectual property. So if ip informs the decisions, they're going to be better ones.
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