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Maximize Access Through Innovative Service Models
Bootstrapped businesses can thrive by adopting innovative service delivery models that improve accessibility and convenience for customers. The example of BodySpec demonstrates how offering efficient, portable health services—like DEXA scans in a van—can appeal to fitness-conscious consumers. This model allows businesses to establish partnerships with local gyms, providing a steady location-based service that maximizes visibility and accessibility. The contrast with Portugal highlights the potential for replicating successful concepts in underserved markets, where alternatives are limited and costly. By providing effective measurement tools for fitness enthusiasts, businesses can capture and cater to a niche market, ultimately driving revenue growth.