The New Atheism Movement

The new atheism movement is characterized by its more aggressive and media-savvy approach compared to old atheism. It was facilitated by the internet, allowing disparate groups to unite as a collective movement. The movement had a more dogmatic tone and was popularized by prominent figures like Richard Dawkins, Christopher Hitchens, Sam Harris, and Daniel Bennett. These figures authored best-selling anti-God, anti-religion books, leading to a mini publishing boom in atheist literature. The movement gained momentum post-9/11 with a rising animosity towards fundamentalist religions. Atheist advertising campaigns, like the atheist bus campaign in London, emerged as a part of this movement, encouraging people to enjoy life without worrying about the existence of God.