Staying on Top of Composable Content Replication

Composable content was unveiled on a fall road show by the company./nA competitor copied something written by the company's CMO, Amy Kilpatrick./nThe incident highlighted the need to stay on top of the use of words./nThe building of the narrative and aligning of the team required high touch and consistent effort./nCarving out multiple hours per week was wise advice for the core work stream.