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Pattern-breaking ideas, and startups that change the world (with Mike Maples)
Clearer Thinking with Spencer Greenberg
Transforming Strengths Into Weaknesses in startup status quo
To initiate a successful movement, identify and expose the shortcomings within the established norms or strengths of incumbents. By highlighting these embedded problems, the goal is to force the incumbents to apologize for their weaknesses rather than using them against the movement. This strategic approach complicates the fight for incumbents, who typically possess more resources and influence, thus making it more challenging for them to counter the movement when the deviation is tied to their fundamental operations or identity.
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