Traditional traffic analytics data vs Clarity: Understanding website performance

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Hello, Prinup, an online platform for do-it-yourself prenups, used traditional web analytics data but found it lacked insights into why their conversion rates were low. They turned to Clarity, which showed that more desktop users dropped off earlier than mobile users. To improve accessibility, they moved more content above the fold and made specific efforts for larger screens. They also used playbacks to see how users interacted with their website and identified pages with complicated copywriting and legal jargon. By implementing these changes, they saw a remarkable 32% increase in month over month revenue.

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