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Manage Creators with Autonomy, Not Crankers with Control
Managing knowledge workers poses challenges due to the complexity of aligning their diverse contributions with organizational goals. Historically, creators operated with autonomy, which fostered individual craftsmanship. In contrast, modern environments often force a crank-like management approach, viewing visible activity as a measure of productivity, leading to a phenomenon called pseudo productivity. This mindset creates tension when creators are treated like crankers, leading to dissatisfaction and stifled creativity. Effective management of creators requires a balance of autonomy and accountability, allowing individuals to pursue their work independently while still being accountable for results. Encouraging this balance maximizes creativity and productivity, contrasting starkly with the more rigid management practices suited for repetitive tasks.