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The Quest for True Signal: How Zynga Spotted Mobile
a16z Podcast
Copying What Works Best for Innovation
Innovation is not about reinventing the wheel but about copying what is proven to work efficiently by others. To succeed, focus on identifying and replicating the best practices of successful entities swiftly and inexpensively. True 'better' in innovation means meeting customer demands thoroughly, being cost-effective, and receiving widespread approval. Introducing innovations that are proven, better, and slightly novel can drive success, as demonstrated by the launch of Zingapoker which eliminated the need for downloads.
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