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The Power Broker #5: Brandy Zadrozny

99% Invisible

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Belief in Simple Motives

Vaccinating against conspiracy theories can be done by introducing a simpler conspiracy theory, involving just a single person profiting from lies. This approach, akin to Occam's razor, suggests that complex conspiracies are unnecessary when a straightforward motive, like personal enrichment, is present. Such narratives are compelling and easy for people to grasp and believe in, making them a common journalistic theme.

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