The media industry faces a fundamental challenge with AI-generated web content potentially disrupting search results. To build sustainable media businesses, news publishers need to reimagine their cost structure by focusing on small newsrooms and journalist-owned collectives. Defector, a site started by former Deadspin writers, shares financials and revenue with their writers, demonstrating a successful model. Similarly, 404 Media, created by talented reporters from Vice News, showcases the success of small journalist collectives. Solo creator and small newsroom models are also viable options for journalists. Additionally, there is a call for millionaires and billionaires to support these collectives financially, as they offer a more impactful investment in journalism and democracy. Alternative funding approaches, such as Cityside, a local news startup in the Bay Area, also provide promising examples for sustainable local and regional news organizations.