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Bobby Pinero (CEO, Equals) - Why Freemium Doesn't Always Work
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Emphasizing the Importance of Showing the Product in B2B SaaS Marketing
The speaker emphasizes the importance of showcasing the product in B2B SaaS marketing, stating that most B2B SaaS marketing is often boring and fails to display the product. They highlight the significance of demonstrating the product in various marketing channels, such as the website, blog, and demos, to engage potential customers and evoke genuine reactions. The emphasis on design is attributed to the desire to showcase the product effectively and make it appealing to the audience, rather than relying solely on marketing language. The speaker suggests that this approach embodies the essence of product-led growth (PLG) and has been a fundamental principle since the early days of the company.
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