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PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape
The Digiday Podcast
Embracing Technology and Data for Adapting to Streaming and CTV Challenges
The challenges in the streaming and CTV space include inconsistency across partners and the issues of ad load and scale. However, there is an opportunity to aggregate and drive scale, particularly for a packaged goods company. Leveraging technology and data presents the potential to deliver shoppable ads, enhance consumer experience, and provide value in the digital space, which was limited in the traditional TV realm.
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