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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

David Barton-Ginger on developing the All-Blacks digital presence for a global audience

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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You've got some pretty big stars that play in the oll blacks. How d you manage that as a both? You know, we've seen the rise of a plaer driven, plaer driven meteor and ampliers being a medio channels in their own rot. So i think when we can have a relationship were an we can work to ther and hit benefits both us and the athlete. And i think that's a really good healthy relationship to have. Im going to take is about working a lot closer with our airfleets.

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