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The Most Misunderstood Terms in Marketing
Coffee With Cole: The Digital Writing Podcast
Innovate Beyond Incremental Changes
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Successful entrepreneurship requires more than just minor adjustments to existing ideas; it demands a transformative approach. Rather than simply changing one variable of a product or service that is already popular, entrepreneurs should aim to establish a completely new category or create significant differences. Focusing on 'product market fit' can limit creative potential, as many impactful companies and products arise from innovation rather than incremental improvements. True value lies in originality and the ability to think beyond existing frameworks, leading to breakthroughs that resonate with consumers and create lasting impact.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode