The Power and Importance of Framing in Communication

Framing is a powerful but underutilized communication skill that involves setting context and influencing how others interpret your message. It is not about spinning or manipulating the message, but rather choosing the frame or context to help others understand and interpret the data. There are different types of framing, such as strategic framing for senior audiences, and using metaphors or storytelling to simplify technical content for non-technical audiences. Framing helps to set the table and give context, rather than just spewing data without ensuring understanding. Framing can also come down to the language used, such as framing something as a problem or an opportunity based on what will resonate with the audience. Framing is critical for effective communication, persuasion, and influence.