Higher quality olive oils, particularly those with elevated polyphenol levels, significantly contribute to various health benefits including enhanced immune function, reduced inflammation, and decreased risks of dementia and cancer. Despite their higher cost, these premium olive oils are worth the investment compared to lower-quality varieties that offer minimal health impacts. In many regions, especially the US and UK, consumption of olive oil is alarmingly low, with individuals often only purchasing small amounts occasionally. This limited intake fails to produce meaningful health benefits, underlining the need to shift public perception. Additionally, misinformation from vegetable oil companies perpetuates myths regarding the negative aspects of olive oil, but it remains a superior choice for health improvement.

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