Focus on skills that cannot be replaced

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The advice given is to focus on skills that involve creativity as they cannot easily be replaced. When it comes to marketing or running a business, a controversial opinion presented is that engaging in paid marketing on online platforms like Facebook and Google is essentially a race to the bottom, ultimately leading to paying high amounts until no profit margin is left.

Saygin Yalcin is a Dubai-based entrepreneur who revolutionised the UAE’s auto vehicle & e-commerce markets. After many failed career attempts, from DJing to becoming a doctor, Saygin ambitiously relocated to Dubai completely alone, driven by his obsession with becoming a successful entrepreneur. Years later, his first business was acquired by Amazon for over 500 million, fuelling his ascent to becoming one of the UAE’s most successful entrepreneurs. Tune in for the next hour as Saygin offers a masterclass into the core skills and strategies for building a successful business in 2024.

0:00 Introduction
1:04 How to build a successful network of connections
3:50 Saygin’s journey to becoming a billionaire (from DJ & failed doctor to serial entrepreneur)
6:39 The blueprint & mindset to a successful business
9:22 Sukkar.com: How Saying built the UAE’s largest fashion store with no prior experience
14:35 The four pillars of wealth creation
16:22 Why you should be optimistic about AI
24:00 Future-proof skill sets that AI will never replace
27:24 “People hate marketing”: elevate your online presence through…
30:33 The #1 skill for becoming a marketing & social media expert
31:58 Declining value of followers (presence is the new currency)
33:44 Saygin’s formula for hooking your audience & creating viral content
35:35 Selling Sukkar to Amazon & revolutionising the UAE’s auto vehicle marketplace with SellAnyCar.com
45:00 The 5 steps to generating online sales & scaling your online brand
51:00 The power of imitation: why and when you should copy businesses
54:11 Saygin’s routine for increasing productivity & optimising his time
56:00 Building an infrastructure for your business (funnels, leads, performance marketing)
1:02:44 Saygin’s purpose & next steps
1:05:00 Optimal work-life balance & how to overcome self-doubt

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