Visionary Leadership and Growth Strategy

The founder foresaw the personalization of the website for each shopper based on their preferences, high-speed internet usage becoming mainstream, and the infinite potential of online retail. By adopting a 'get big fast' model, the company aimed to lower prices through scale, expand distribution, and establish itself as a dominant brand. The founder emphasized urgency in capturing market share early to provide superior customer service, driving the company to work tirelessly towards growth.