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How to Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps
Marketing Against The Grain
Mastering Public Relations and Creating Scarcity Mindset
Great companies have excelled historically by mastering public relations through product demonstrations and creating own media events. Creating stories for direct publishing and building an audience via platforms like podcasts and YouTube is crucial. Generating scarcity mindset, like Red Bull's playbook, can drive urgency for customers to consider products differently. Investing counterintuitively outside the competition to create new categories is a key strategy for success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode