In this episode, Alyssa provides valuable insights into various deliverability challenges faced by email senders and offers practical strategies to ensure successful email campaigns and maintain a positive sending reputation.

Key timestamps

00:18 - Who is Alyssa Dulin?

01:38 - How to prevent email deliverability issues after a long break from sending newsletters.

04:23 - Tips for warming up your email list gradually to maintain a good sending reputation.

08:02 - Understanding the promotions tab in Gmail and dealing with emails going to spam.

10:40 - Steps to take if an ESP gets blacklisted.

18:49 - Intermission questions

20:58 - Challenges with business email addresses bouncing.

26:38 - Understanding email spoofing.

26:55 - DMARCIAN.com is recommended as a resource for information and guidance on setting up DMARC records.

31:16 - Addressing automatic opens and clicks.

35:33 - Handling open rate drops and spam issues after switching ESPs.

43:05 - Kickbox, a helpful email validation tool for checking email health

Key links

Alyssa Dulin Twitter/@alyssa_dulin

Alyssa Dulin Podcast - Deliverability Defined

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