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#707: Live from South Korea — Steve Jang on Korea’s Exploding “Soft Power,” The Poverty-to-Power Playbook, K-Pop, “Han” Energy, Must-See Movies, Export Economies, and Much More

The Tim Ferriss Show

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The Power of Korean Soft Power: From K-Pop to Barbecue

The most important part of Korean soft power is its export economy, particularly in K-pop and food. A funny story about the author's experience in Austin is shared, where they participated in a barbecue sauce contest. While others made traditional American barbecue, the author made a Korean barbecue marinade with a Texas twist, impressing everyone with its unique flavor.

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