In a world of abundance and convenience, where desires can be instantly gratified, the challenge lies in self-regulation. The evolution of humanity in a world of rarity and limited resources has led to a disconnect between our natural yearning for scarce resources and the current accessibility of goods and services. The ease of daily life, such as food and grocery delivery, remote work, and online social interactions, has paradoxically made it harder for us to navigate challenges. Our brains have not evolved to cope with constant gratification, leading to a need for self-regulation in a world where satisfying desires is no longer limited by physical constraints.

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