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News as Comfort: The Easiest Path to Viewership
The delivery of news is primarily designed to capture and retain the attention of viewers, prioritizing entertainment over substance. In a culture where the average American endures monotonous workdays, the media caters to a desire for easily digestible content that reinforces existing beliefs. A successful news product should avoid challenging the audience; instead, it should affirm their viewpoints and provide a sense of satisfaction, steering clear of complex analyses. This approach aligns with the audience's need for convenience after a taxing day, diluting the demands of critical thinking in favor of comfort and affirmation.