The Logan Bartlett Show cover image

EP 102: Armon Dadgar (Co-Founder, HashiCorp) Reflects 48-Hours After Selling to IBM

The Logan Bartlett Show

Hashicorp started with brands disassociated from parent so they could be discarded

2min Snip

00:00
Play full episode
In the early days, Hashi Corp intentionally kept its product websites distinct from each other to have the flexibility to quietly discard any failed products without affecting the overall brand reputation. However, this led to a lack of brand recognition among customers who were using multiple products without realizing they were all from the same company. Over time, Hashi Corp redesigned its branding strategy to create a consistent look and feel across all products, incorporating a common color palette and logo design. This rebranding effort aimed to address the brand recognition issue and link all products back to the parent company. Despite the initial challenges caused by the disconnected branding approach, the deliberate shift towards a unified brand identity helped resolve the brand recognition issue, although it took several years to fully establish recognition among customers.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode