Choiceology with Katy Milkman cover image

No Mean Feat: With Guests Albert Chen & Elizabeth Tipton

Choiceology with Katy Milkman

00:00

The Sports Illustrated Cover Jinx: Analyzing the Impact on Athletes

Serena Williams, after a devastating loss to Roberta Vinci, quickly bounced back to continue her winning streak. While she may not have matched her record-breaking 2015 season, she went on to win Wimbledon in 2016 and the Australian Open in 2017. The idea of a Sports Illustrated cover jinx was explored by Albert and his colleague Tim Smith. They found that 37.2% of athletes experienced setbacks after appearing on the cover.

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