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S1 E10: Why Every Brand Should Create FOMO Through Killer Content

Limited Supply

The Importance of Sustainable Growth and Content in Building a Brand

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Not everyone will subscribe for a long time or love the product, relying on paid media for growth leads to unsustainable results. A more sustainable approach is creating content and experiences. For example, when launching the shower head Jolie, they didn't directly sell it. Instead, they provided a water report based on the user's zip code, making consumers realize the problem and decide to buy Jolie themselves.

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